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On May 12, the European launch press conference for the 6th International Printing Technology Exhibition of China (Guangdong) (PRINT CHINA 2027), together with a Global Print Alliance meeting, was held at Warsaw University of Technology in Poland.

The event marks an important step in PRINT CHINA 2027’s international outreach, strengthening connections across the global printing value chain, and deepening collaboration with the European printing sector.

I. Bringing Together International Strengths to Build a High-Level Industry Dialogue Platform

The press conference and industry meeting attracted distinguished guests from China, Poland, the United Kingdom, Italy, Romania, Ukraine, Serbia, and other European countries. Participants included representatives from national printing associations, leading research institutions, and professional media outlets across Europe.

Hosted at the prestigious Warsaw University of Technology, a leading technical institution in Central and Eastern Europe, the event leveraged the university’s strong research foundation and industry influence to provide a credible and professional international platform for integrating industry, academia, and research, facilitating technological exchange and business collaboration. Attendees engaged in in-depth discussions and pragmatic exchanges on core topics such as national printing industry trends, supply chain coordination, and cross-border trade opportunities.

PRINT CHINA 2027 European Launch Press Conference

Global Print Alliance Meeting

II. Highlighting PRINT CHINA 2027 and Showcasing the Core Value of the Global Printing Event

At the press conference, the Organising Committee of PRINT CHINA 2027 officially presented the exhibition to the European printing industry:

• Exhibition Dates: April 12–16, 2027

• Venue: Guangdong Modern International Exhibition Centre, China

• Exhibition Scale: Over 150,000 square metres, featuring more than 1,000 exhibitors worldwide, and expected to attract over 200,000 professional buyers and industry visitors globally

• Exhibition Theme: Linking Global Print, Unleashing a Grand Future 

• Core Exhibition Areas: Comprehensive coverage of the entire printing industry chain, including digital prepress, full-range printing machinery, packaging printing, label printing, new printing materials, post-press processing, green printing, and digital intelligent solutions.

At the event, the organiser presented European attendees with an overview of PRINT CHINA 2027’s enhanced exhibition plans, international buyer outreach program, and more than 60 concurrent industry forums and technical exchange sessions. European printing equipment manufacturers, supply chain partners, cross-border traders, and procurement groups were invited to participate in the exhibition, explore opportunities in the Chinese market, and contribute to the continued growth of the global printing industry.

Mr Bin YANG, Vice Chairman of the Printing and Printing Equipment Industries Association of China, Promotes PRINT CHINA 2027

III. Deepening Engagement in Emerging European Markets to Enable Mutually Beneficial Global Expansion

Europe is a core hub of the global printing industry, with Central and Eastern Europe emerging in recent years as one of the fastest-growing and most promising markets. The successful European launch of PRINT CHINA 2027 marks a significant step forward in the exhibition’s global promotion strategy:

1. It further enhances PRINT CHINA’s international visibility and industry influence across Europe and the broader Eurasian printing sector.

2. It establishes regular communication channels among Chinese and European printing associations, universities, enterprises, and media.

3. It supports the entry of China’s advanced printing technologies, intelligent manufacturing solutions, green printing innovations, and high-quality products into the European market.

4. It also provides a key gateway for European technologies, equipment, and brands to access the vast Chinese and Asia-Pacific markets.

Representatives from multiple industry associations and enterprises expressed strong interest in participating in PRINT CHINA 2027. Several organizations indicated on-site their intention to organize official procurement delegations and corporate visiting groups to attend the exhibition, explore business opportunities, and engage in purchasing discussions.

IV. Future Outlook

During the Global Print Alliance meeting, participants carefully reviewed proposals to amend the alliance’s charter and admit new members, approving the charter amendments in principle. Members also shared brief updates on printing industry developments in their respective countries and offered suggestions on the alliance’s future priorities. The meeting decided that the next Global Print Alliance meeting will be held during PRINT CHINA 2027 in April 2027.

Global Print Alliance Meeting Discusses Key Industry Topics

As a leading international exhibition covering the entire printing value chain and a sister event to the Beijing International Printing Exhibition, PRINT CHINA 2027 is guided by a development strategy of leveraging the opportunities of the Greater Bay Area, strengthening national and international connectivity, and extending its reach to global markets.

The European exchange event highlighted PRINT CHINA’s role as a professional, open, and collaborative international platform. Looking ahead, the organizers will continue a series of international promotion events and roadshows across major printing markets, including Southeast Asia and the Americas, while further expanding its global buyer outreach network. Through these efforts, PRINT CHINA 2027 aims to become a world-leading event for the printing industry, bringing together the global printing community, advancing technological innovation and green development, and fostering mutually beneficial cooperation to support the sustainable, high-quality development of the global printing industry chain.