Print China 2027 expands global outreach to strengthen international participation
International roadshows, media partnerships and digital campaigns are driving worldwide engagement ahead of Print China 2027
As preparations for Print China 2027 continue, the organisers are significantly expanding their international promotion programme with the objective of attracting more exhibitors, buyers and industry professionals from key global printing and packaging markets.
The campaign combines overseas roadshows, strategic partnerships with industry associations, international media collaboration and digital marketing initiatives to strengthen the exhibition's global profile and create greater business opportunities for participants.
International roadshows reach key printing markets
A central element of the campaign is a series of international promotional roadshows organised in cooperation with Global Print and Asia Print. During recent months, the organisers have conducted promotional events in Spain, Germany, Poland, Malaysia and Indonesia, engaging with printing associations, equipment distributors, packaging companies and professional buyer groups.
These events provide an opportunity to introduce the scope of Print China 2027, highlight new exhibition features and encourage both exhibitor participation and organised international buyer delegations.
The global promotion programme will continue in the months ahead with additional roadshows planned in South Korea, Vietnam, Malaysia and selected countries across Latin America, further expanding the exhibition's international reach.
Building awareness through global industry media
Print China 2027 is also working with a broad network of specialist printing and packaging publications across more than 20 countries and regions.
Through feature articles, exhibition previews, interviews and visitor information, the organisers aim to keep the international printing community informed while increasing awareness among commercial printers, packaging converters, distributors and technology buyers worldwide.
This coordinated media campaign complements the exhibition's broader objective of attracting a diverse international audience and strengthening engagement across multiple industry sectors.
Digital communication for a global audience
Recognising the growing importance of digital engagement, Print China 2027 has expanded its presence across international social media platforms and professional online communities.
Regular updates covering exhibitor announcements, conference programmes, visitor information, technology highlights and exhibition developments are being shared throughout the promotional campaign.
To simplify visitor planning, the exhibition website also offers an online pre-registration system that enables international visitors to obtain event information and complete registration before arriving in Dongguan.
Supporting international business growth
The organisers believe that combining face-to-face engagement with digital communication will further strengthen Print China's position as one of the world's leading exhibitions for the printing and packaging industries.
By expanding its international promotion activities and working closely with global industry organisations, specialist media and professional buyer groups, Print China 2027 aims to provide exhibitors with greater exposure while creating more opportunities for business networking, technology exchange and international trade.
As the exhibition approaches, the organisers plan to continue broadening their international outreach, reinforcing Print China's role as a global meeting place for the printing, packaging and publishing industries.
Through international roadshows, media partnerships and digital engagement, Print China 2027 is broadening its global reach while strengthening connections with exhibitors, buyers and industry organisations worldwide.