Hall 2 to spotlight digital printing, labels and smart packaging at Print China 2027
Newly planned themed hall reflects the growing importance of digital technologies, label production and intelligent packaging in the global printing industry
As the printing industry continues its rapid transformation through digitalization, automation and sustainable manufacturing, Print China 2027 is expanding its exhibition footprint with the introduction of Hall 2, a dedicated pavilion for Digital Printing, Prepress, Label Printing and Packaging Technologies.
The new hall has been created in response to increasing demand from exhibitors for larger, more specialized exhibition spaces that can accommodate complete production lines, advanced automation systems and live technology demonstrations.
According to the organizers, exhibition space at the previous edition of Print China in 2019 was fully occupied, leaving several leading manufacturers unable to showcase their complete product portfolios due to space limitations. Hall 2 is designed to address this challenge while providing visitors with a focused destination for some of the industry's fastest-growing market segments.
Strategically positioned within the exhibition venue, Hall 2 will serve as a dedicated platform for companies specializing in digital printing, label production, prepress solutions, smart packaging technologies and innovative packaging applications. Its themed layout is intended to make it easier for visitors to identify relevant suppliers and compare the latest technologies in one location.
Scan the QR code to view the rendering of Hall 2
The pavilion will feature equipment and solutions covering digital printing presses, label printing systems, intelligent packaging machinery, workflow automation, digital production software and customized packaging solutions. By bringing these complementary technologies together, the organizers aim to create an environment that encourages technical exchange, product launches and business networking.
Hall 2 has been planned as one of the exhibition's flagship themed halls, offering exhibitors larger display areas, improved visitor circulation and enhanced opportunities for brand visibility. Its modern design and central location within the exhibition complex are expected to provide an attractive setting for large-scale machinery demonstrations and customer engagement.
Another key advantage is its proximity to North Gate 2, one of the exhibition's principal visitor entrances. The organizers expect the location to generate significant professional visitor traffic, allowing exhibitors to connect efficiently with printers, converters, packaging manufacturers, distributors and purchasing decision-makers from across the industry.
The introduction of Hall 2 also reflects broader developments within the printing and packaging sectors. As demand continues to grow for digital production, short-run printing, variable data applications, smart packaging and sustainable manufacturing solutions, dedicated exhibition spaces enable suppliers to demonstrate integrated technologies and complete production workflows more effectively. With its strong thematic focus, premium exhibition infrastructure and concentration of leading industry brands, Hall 2 is expected to become one of the major attractions at Print China 2027. By bringing together digital printing, label production, prepress technologies and intelligent packaging solutions under one roof, the pavilion will provide visitors with a comprehensive view of the technologies shaping the future of the printing and packaging industries.